The Farmers’ Market Nutrition Program (FMNP) is known in Michigan as Project FRESH and administrated by the WIC (Women, Infants, and Children) program. WIC Project FRESH helps to provide healthy and nutritious produce to Michigan WIC participants, while fostering economic development by promoting our state’s diverse agricultural products. The program provides low-income, nutritionally-at-risk WIC participants with eligible, locally grown, fresh, unprepared fruits and vegetables from authorized farmers, farmers’ markets and roadside stands throughout Michigan.

Enrolled WIC participants, excluding infants, may be eligible to receive a $25 booklet containing five, $5 coupons to be used June 1st through October 31st in the year the booklet is issued. It is the responsibility of the WIC local agency staff to identify eligible participants and issue coupons at either the local WIC agencies, farmers’ markets, or roadside stands. WIC Project FRESH coupons can only be used to buy eligible, locally grown, fresh, unprepared fruits and vegetables from authorized farmers, farmers’ markets and roadside stands. WIC participants are encouraged to use all their coupons during the season to help meet their special nutritional needs. They are especially encouraged to buy broccoli, carrots, potatoes, squash, peaches, apples and tomatoes. A variety of produce rich in vitamins A, C, and folic acid are emphasized.

To learn more about Project Fresh coupons, contact the WIC office in your area.